Amber Halteman Consulting

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Fractional Marketing Executive

Senior marketing leadership without the full-time overhead.

For many growth-minded companies, the gap isn’t execution — it’s leadership. A seasoned marketing executive brings clarity, prioritization, and accountability that move teams faster and smarter. But not every company is ready for a full-time hire.

Fractional Marketing Executive support provides senior-level direction, a 90-day roadmap, and ongoing guidance that sharpens decision velocity and drives measurable outcomes — at a fraction of the cost of a permanent executive.

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Always Included

Every engagement begins with the same executive-level foundations:

Onboarding & Goal Alignment

Shared objectives, constraints, and success metrics.

90-Day Marketing Roadmap

A focused plan that sequences priorities and accelerates decisions.

Brand & Messaging Refinement

Tighten story, positioning, and proof points for sales and marketing.

Campaign & Team Guidance

Ongoing advisory, async check-ins, and reviews to keep momentum on track.

Tiered Support Options

Growth: Best for teams that want executive-level strategy plus light buildout support.

Embedded: Best for teams that need hands-on executive leadership integrated with their organization. 

Campaign Buildout & Prioritization

Structure campaigns around the brand roadmap, focusing effort on the channels and plays most likely to drive impact.

Content Engine Planning

Design a repeatable editorial rhythm with clear content pillars, ensuring messaging supports brand and demand goals.

Performance Review & Next Actions

Conduct a monthly review of results against goals, with clear recommendations to refine priorities and accelerate progress.

Cross-Functional Team Leadership

Provide senior-level guidance across marketing, sales, and product to align initiatives and accelerate execution.

Executive Stakeholder Alignment

Facilitate ongoing alignment with leadership, ensuring marketing priorities connect directly to business objectives.

Roadmap Evaluation & Re-Prioritization

Continuously evaluate the 90-day roadmap, adjusting priorities as new opportunities or constraints arise.

Fractional Marketing Executive Engagements

  • Growth Tier: $5,500/month (~12–13 hrs/week)

  • Embedded Tier: $7,000/month (~15 hrs/week)

  • Commitment: Typically a 90-day engagement for meaningful impact, with flexibility for earlier-stage teams

💡 Gain senior marketing leadership that increases decision velocity, drives accountable outcomes, and installs repeatable systems — without the full-time overhead.

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What's not included and how I help anyway

This is an executive strategy engagement focused on frameworks, alignment, and leadership. It does not include full creative production, visual design, vendor procurement, or day-to-day project management. If needed, these can be scoped separately or referred to trusted partners.

Let’s make sure we’re a fit

Start with a quick, no-obligation call. No prep, no pitch – just a 20-minute conversation to clarify goals, scope, and success criteria.

Let’s Talk