Amber Halteman Consulting

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Brand Awareness Strategy

Define your brand. Build your moat. Drive lasting impact.
A strong brand is one of the few advantages that can’t be copied. In today’s competitive market, where products and campaigns can be replicated overnight, your brand is the lasting differentiator. Early-stage and growing teams often over-invest in product and under-invest in brand. This engagement helps you define a consistent, strategic brand narrative and messaging system that builds trust, accelerates decisions, and drives measurable impact across your website, sales assets, and marketing campaigns.

💼 One flat investment: $2,900
Focused 3–4 week sprint (~18–20 hours). The price stays fixed, keeping the focus on results rather than billable hours.

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Scope of Work

Review & Refine Your Brand Story

Assess your current brand narrative and lead the development of a cohesive story that links mission, positioning, and differentiation into one clear framework.

Align Content to Brand

Evaluate how well your existing content supports the brand story, then shape a content strategy that consistently reinforces messaging across formats and channels.

Integrate Brand with Media Strategy

Connect your brand foundation to earned media opportunities, ensuring your narrative resonates in the market and builds credibility through modern PR and thought leadership.

Activate Across Teams & Channels

Provide frameworks and guidance so your internal teams and partners can activate brand consistently across campaigns, events, and digital touchpoints.

Scope & Support

This is a strategic messaging engagement focused on frameworks, alignment, and clarity. It does not include full website copywriting, visual brand design, or customer interviews. It does not include full website copywriting, visual brand design, or customer interviews. If needed, these can be scoped separately or referred to trusted partners.

Brand Awareness Strategy Engagement

  • Flat Rate: $2,900

  • Timeline: 3–4 weeks (~18–20 hours)

  • Payment: One upfront investment, tied to results

💡 Your brand is the only advantage competitors can’t copy. This engagement gives you a lasting narrative and system that fuels growth long after the project ends.

Alignment before engagement

We begin with a brief consultation to discuss your goals, clarify needs, and determine fit. This ensures the engagement is structured for meaningful results.

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