FAQs
Still have questions? Here are the ones folks ask most often.
Do you require a long-term commitment?
For fixed-price strategy sprints (Brand Awareness and Event & Campaign Strategy), there’s no long-term commitment. They’re designed to be completed in 3–4 weeks.
For Fractional Marketing Executive engagements, most run for at least 90 days to ensure meaningful impact, though flexibility is available for earlier-stage teams.
How do you track hours?
Services are scoped to weekly hours for clarity, with light flexibility to adjust week-to-week as priorities shift.
Do you handle execution?
My focus is executive-level strategy, frameworks, and alignment. For execution needs like copywriting, design, or vendor management, I partner with trusted specialists.
How do you approach AI in your work?
I use AI when it helps speed execution or surface insights faster, and I’m happy to recommend tools that fit your needs. But I focus on applying human context, sequencing, and judgment — that’s what turns AI outputs into meaningful outcomes.
What size companies do you work with?
I partner with early-stage and growth-minded companies, from startups through mid-market. My background includes a Fortune 500 and global teams, but my consulting model is designed to help leaner organizations gain executive-level strategy without the overhead of a full-time hire.
How will we measure success?
At the start of each engagement, we define clear goals and KPIs together — whether that’s stronger brand clarity, measurable event ROI, or improved campaign performance. My work is always tied to accountable outcomes, not activity for activity’s sake.
What’s the first step if I want to work with you?
The process starts with a short discovery call to understand your goals and challenges. From there, I’ll recommend the best-fit service and provide a clear scope. Once aligned, we kick off with onboarding and goal alignment.