Amber Halteman Consulting

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Event & Campaign Strategy

Turn events into growth engines, not one-off expenses.
Events can be a catalyst for awareness, revenue, and long-term brand momentum — or they can become costly, missed opportunities. Too often, teams invest heavily in execution without the right strategy to connect efforts to results. This engagement provides the clarity, alignment, and repeatable frameworks needed to maximize event ROI, strengthen sales collaboration, and generate content that keeps working long after the booth comes down.

 💼One flat investment: $3,300
This 3–4 week sprint (~20 hours) provides the clarity, sales alignment, and repeatable frameworks you need to turn events into lasting revenue engines.

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What’s Included

Define Event Objectives & Success Metrics

Kick off with an activation brief to align on goals, from awareness to revenue, ensuring every decision maps to measurable outcomes.

Build a Campaign Roadmap

Create a clear timeline across pre-, during-, and post-event phases so marketing, sales, and leadership move in sync.

Develop Engagement & Sales Alignment

Shape booth strategy and engagement hooks, while facilitating a sales alignment session to ensure messaging, offers, and follow-up are consistent.

Capture Content & Extend Reach

Provide interview prompts, content hooks, and frameworks to capture thought leadership and customer stories that fuel campaigns well beyond the event.

Guide Post-Event Nurture & Reporting

Deliver a nurture sequence framework and reporting templates so your team can re-engage leads and measure ROI consistently across future events.

Scope & Support

This is a strategic engagement focused on frameworks, alignment, and clarity. It does not include vendor management, full campaign copywriting, or booth logistics.

Event & Campaign Strategy Engagement

  • Flat Rate: $3,300

  • Timeline: 3–4 weeks (~20 hours)

  • Payment: One upfront investment, tied to results

💡 Events can spark growth or drain budgets. This engagement equips your team with alignment, content frameworks, and reporting tools to turn campaigns into measurable ROI.

Planning Alignment

We start with a focused planning session to clarify goals, align on outcomes, and ensure the strategy fits your internal capabilities and event objectives.

No prep. No pitch. Just a clear path forward.

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